{"product_id":"wella-color-charm-powder-lightener","title":"WELLA COLOR CHARM POWDER LIGHTENER 1.1oz","description":"\u003cp\u003e\u003ciframe width=\"526\" height=\"393\" src=\"https:\/\/www.youtube.com\/embed\/luvCaA56F9Y\" title=\"DIY bleaching my hair at home *gone right* (w\/ tips\u0026amp;tricks)\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1206\"\u003e\u003cstrong data-start=\"942\" data-end=\"980\"\u003eWella Color Charm Powder Lightener\u003c\/strong\u003e delivers reliable, controlled lightening performance for professional and at-home use.\u003cbr data-start=\"1067\" data-end=\"1070\"\u003eThis dust-free, fast-acting formula lifts up to \u003cstrong data-start=\"1118\" data-end=\"1130\"\u003e7 levels\u003c\/strong\u003e, providing even, vibrant blonde results while maintaining moisture balance.\u003c\/p\u003e\n\u003cp data-start=\"1208\" data-end=\"1436\"\u003ePerfect for \u003cstrong data-start=\"1220\" data-end=\"1257\"\u003eon-scalp and off-scalp techniques\u003c\/strong\u003e, including highlights, balayage, regrowth, and full-head bleaching. Mixes easily with Wella Color Charm Developers to create a smooth, creamy consistency for precise application.\u003c\/p\u003e\n\u003chr data-start=\"1438\" data-end=\"1441\"\u003e\n\u003ch2 data-start=\"1443\" data-end=\"1478\"\u003eKey Features \/ Bullet Points\u003c\/h2\u003e\n\u003cul data-start=\"1479\" data-end=\"1763\"\u003e\n\u003cli data-start=\"1479\" data-end=\"1505\"\u003e\n\u003cp data-start=\"1481\" data-end=\"1505\"\u003eLifts up to \u003cstrong data-start=\"1493\" data-end=\"1505\"\u003e7 levels\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1506\" data-end=\"1536\"\u003e\n\u003cp data-start=\"1508\" data-end=\"1536\"\u003e\u003cstrong data-start=\"1508\" data-end=\"1521\"\u003eDust-free\u003c\/strong\u003e powder formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1537\" data-end=\"1577\"\u003e\n\u003cp data-start=\"1539\" data-end=\"1577\"\u003eControlled, reliable lightening action\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1578\" data-end=\"1629\"\u003e\n\u003cp data-start=\"1580\" data-end=\"1629\"\u003eSuitable for \u003cstrong data-start=\"1593\" data-end=\"1617\"\u003eon-scalp \u0026amp; off-scalp\u003c\/strong\u003e application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1630\" data-end=\"1668\"\u003e\n\u003cp data-start=\"1632\" data-end=\"1668\"\u003eSmooth, creamy, non-drip consistency\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1669\" data-end=\"1726\"\u003e\n\u003cp data-start=\"1671\" data-end=\"1726\"\u003eIdeal for highlights, balayage, and full-head bleaching\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1727\" data-end=\"1763\"\u003e\n\u003cp data-start=\"1729\" data-end=\"1763\"\u003eProfessional salon-quality results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1765\" data-end=\"1768\"\u003e\n\u003ch2 data-start=\"1770\" data-end=\"1800\"\u003eHow To Use (Directions)\u003c\/h2\u003e\n\u003cp data-start=\"1802\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1802\" data-end=\"1825\"\u003eRecommended Mixing:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1826\" data-end=\"1989\"\u003e\n\u003cli data-start=\"1826\" data-end=\"1958\"\u003e\n\u003cp data-start=\"1828\" data-end=\"1958\"\u003eMix \u003cstrong data-start=\"1832\" data-end=\"1857\"\u003e1 oz Powder Lightener\u003c\/strong\u003e with \u003cstrong data-start=\"1863\" data-end=\"1901\"\u003e1–2 oz Wella Color Charm Developer\u003c\/strong\u003e (20, 30, or 40 Volume) depending on desired consistency.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1959\" data-end=\"1989\"\u003e\n\u003cp data-start=\"1961\" data-end=\"1989\"\u003eUse a \u003cstrong data-start=\"1967\" data-end=\"1988\"\u003enon-metallic bowl\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1991\" data-end=\"2007\"\u003e\u003cstrong data-start=\"1991\" data-end=\"2007\"\u003eApplication:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2008\" data-end=\"2150\"\u003e\n\u003cli data-start=\"2008\" data-end=\"2045\"\u003e\n\u003cp data-start=\"2010\" data-end=\"2045\"\u003eApply evenly to dry, unwashed hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2046\" data-end=\"2101\"\u003e\n\u003cp data-start=\"2048\" data-end=\"2101\"\u003eProcess for up to \u003cstrong data-start=\"2066\" data-end=\"2080\"\u003e50 minutes\u003c\/strong\u003e, checking regularly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2102\" data-end=\"2150\"\u003e\n\u003cp data-start=\"2104\" data-end=\"2150\"\u003eRinse thoroughly and shampoo after processing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2152\" data-end=\"2155\"\u003e\n\u003ch2 data-start=\"2157\" data-end=\"2191\"\u003eImportant \/ Caution\u003c\/h2\u003e\n\u003cul data-start=\"2193\" data-end=\"2475\"\u003e\n\u003cli data-start=\"2193\" data-end=\"2216\"\u003e\n\u003cp data-start=\"2195\" data-end=\"2216\"\u003eFor professional use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2217\" data-end=\"2276\"\u003e\n\u003cp data-start=\"2219\" data-end=\"2276\"\u003eAlways perform a \u003cstrong data-start=\"2236\" data-end=\"2251\"\u003estrand test\u003c\/strong\u003e before full application.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2277\" data-end=\"2302\"\u003e\n\u003cp data-start=\"2279\" data-end=\"2302\"\u003eWear protective gloves.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2303\" data-end=\"2355\"\u003e\n\u003cp data-start=\"2305\" data-end=\"2355\"\u003eDo not use on eyelashes, eyebrows, or facial hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2356\" data-end=\"2401\"\u003e\n\u003cp data-start=\"2358\" data-end=\"2401\"\u003eDo not use on damaged or compromised scalp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2402\" data-end=\"2445\"\u003e\n\u003cp data-start=\"2404\" data-end=\"2445\"\u003eDo not exceed 50 minutes processing time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2446\" data-end=\"2475\"\u003e\n\u003cp data-start=\"2448\" data-end=\"2475\"\u003eStore in a cool, dry place.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2477\" data-end=\"2480\"\u003e\n\u003ch2 data-start=\"2482\" data-end=\"2509\"\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003ePotassium Persulfate, Sodium Silicate, Magnesium Carbonate Hydroxide,\u003cbr\u003eMineral Oil, Ammonium Persulfate, Sodium Stearate, Xanthan Gum,\u003cbr\u003eOryza Sativa (Rice) Starch, Algin, Disodium EDTA, Silica\u003cbr\u003e\u003c\/p\u003e","brand":"WELLA","offers":[{"title":"1.1oz","offer_id":45689958203645,"sku":"070018107459","price":3.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_e95e619a-19c5-49af-9ef4-1df75e0dd504.webp?v=1771776962","url":"https:\/\/bswbeautyca.com\/products\/wella-color-charm-powder-lightener","provider":"BSW BEAUTY CANADA","version":"1.0","type":"link"}