{"product_id":"loreal-excellence-hicolor","title":"LOREAL EXCELLENCE HICOLOR FOR DARK HAIR ONLY","description":"\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWear suitable, disposable gloves. Measure 2.4oz of Orer 30 or 40 Volume Developer depending on the degree of lift desired into a non-metallic shaker or bowl. If your client's hair is relaxed, use a 20 volume developer only. Add entire contents of Excellence HiColor Hilights (1.2oz) tube and mix thoroughly until smooth and creamy. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication: \u003c\/strong\u003e\u003cbr\u003eAlways apply haircolor to dry, unwashed hair immediately after mixing. Saturate the salected hair based on the effects desired (balayages, highlighting with foil, frosting caps, or other non-metallic utensils). Process for 30 minutes at room temperature.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOption:\u003c\/strong\u003e\u003cbr\u003eTo speed up processing place client under a pre-heated warm (not hot) heat source for up to 15 minutes maximum. Cool for 5 minutes at room temperature. Rinse with warm water until water runs clear and then shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv data-is-intersecting=\"true\" data-turn-id-container=\"request-WEB:a747cee8-29b1-4b42-8f49-7f83d278d32f-0\" class=\"\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-2\" data-turn-id-container=\"request-WEB:a747cee8-29b1-4b42-8f49-7f83d278d32f-0\" data-turn-id=\"request-WEB:a747cee8-29b1-4b42-8f49-7f83d278d32f-0\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-5\" dir=\"auto\" data-message-id=\"e3623d94-f84e-424f-9b58-9fa6d385672a\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-end=\"36\" data-start=\"0\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong data-end=\"36\" data-start=\"0\"\u003eUSAGE ADVISORY - SAFETY WARNINGS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1390\" data-start=\"38\"\u003e\u003cstrong\u003eIMPORTANT:\u003c\/strong\u003e Haircolor can cause an allergic reaction which in certain rare cases can be severe. Therefore, you and your client must follow these precautions:\u003cbr data-end=\"197\" data-start=\"194\"\u003e• Wear suitable disposable gloves.\u003cbr data-end=\"234\" data-start=\"231\"\u003e• This product is not intended for use on persons under the age of 16.\u003cbr data-end=\"307\" data-start=\"304\"\u003e• Temporary “black henna” tattoos may increase your risk of allergy.\u003cbr data-end=\"378\" data-start=\"375\"\u003e• Do not color your hair if:\u003cbr data-end=\"409\" data-start=\"406\"\u003e— your client has already had a reaction to a haircolor product.\u003cbr data-end=\"476\" data-start=\"473\"\u003e— your client has a sensitive, itchy or damaged scalp.\u003cbr data-end=\"533\" data-start=\"530\"\u003e• If your client has a tattoo, the risks of an allergic reaction may be increased.\u003cbr data-end=\"618\" data-start=\"615\"\u003e• Perform an allergy alert test 48 hours before each use of this product (see insert for instructions).\u003cbr data-end=\"724\" data-start=\"721\"\u003e• Avoid contact of this product with eyes and skin.\u003cbr data-end=\"778\" data-start=\"775\"\u003e• If product gets into eyes, rinse immediately.\u003cbr data-end=\"828\" data-start=\"825\"\u003e• Do not use over compound henna or progressive color.\u003cbr data-end=\"885\" data-start=\"882\"\u003e• Wait at least 14 days after bleaching, relaxing or perming before coloring.\u003cbr data-end=\"965\" data-start=\"962\"\u003e• Keep out of the reach of children.\u003cbr data-end=\"1004\" data-start=\"1001\"\u003e• Do not apply on children.\u003cbr\u003e\u003cbr data-end=\"1034\" data-start=\"1031\"\u003e\u003cstrong\u003eCAUTION: \u003c\/strong\u003eThis product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Read and follow all safety advisories on the outside and inside of the carton.\u003c\/p\u003e\n\u003cp data-end=\"1550\" data-start=\"1392\"\u003eWARNING: This package is designed and intended for use by licensed cosmetologists only. Instructions are for professional use only. Not for sale to consumers.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1632\" data-start=\"1552\"\u003eL’OREAL USA, INC., NEW YORK, NY 10017\u003cbr data-end=\"1592\" data-start=\"1589\"\u003eMADE IN CANADA\u003cbr data-end=\"1609\" data-start=\"1606\"\u003e\u003ca class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1632\" data-start=\"1609\"\u003eWWW.LOREALTECHNIQUE.COM\u003cspan class=\"ms-0.5 inline-block align-middle leading-none\" aria-hidden=\"true\"\u003e\u003csvg class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\" data-rtl-flip=\"\" aria-hidden=\"true\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse href=\"\/cdn\/assets\/sprites-core-cc1474c3.svg#304883\" fill=\"currentColor\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-test-id=\"bazaar-slot-visibility-timeout\" data-testid=\"bazaar-slot-visibility-timeout\"\u003e[INGREDIENTS]\u003cbr\u003eAQUA\/WATER\/EAU, CETEARYL ALCOHOL, AMMONIUM HYDROXIDE, OLETH-30, HEXADIMETHRINE CHLORIDE, OLEIC ACID, OLEYL ALCOHOL, PARFUM\/FRAGRANCE, ETHANOLAMINE, EDTA, \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"LOREAL","offers":[{"title":"COOLEST BROWN \/ H1","offer_id":46858891100413,"sku":"657201051135","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"COOL LIGHT BROWN \/ H2","offer_id":46858891460861,"sku":"657201051142","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"SOFT BROWN \/ H3","offer_id":46858891624701,"sku":"657201051159","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"LIGHT AUBURN \/ H6","offer_id":46858891690237,"sku":"657201051104","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"SIZZLING COPPER \/ H7","offer_id":46858891723005,"sku":"657201051074","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"RED FIRE \/ H8","offer_id":46858891755773,"sku":"657201051050","price":7.98,"currency_code":"CAD","in_stock":true},{"title":"RED HOT \/ H9","offer_id":46858891788541,"sku":"657201051166","price":7.98,"currency_code":"CAD","in_stock":true},{"title":"COPPER RED \/ H10","offer_id":46858891133181,"sku":"657201051081","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"INTENSE RED \/ H11","offer_id":46858891165949,"sku":"657201051067","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"DEEP AUBURN RED \/ H12","offer_id":46858891198717,"sku":"657201051098","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"NATURAL BLONDE \/ H13","offer_id":46858891231485,"sku":"657201051173","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"VANILLA CHAMPAGNE \/ H14","offer_id":46858891264253,"sku":"657201051197","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"HONEY BLONDE \/ H16","offer_id":46858891329789,"sku":"657201051241","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"SANDSTONE BLONDE \/ H17","offer_id":46858891362557,"sku":"657201051258","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"DEEP VIOLET \/ H18","offer_id":46858891395325,"sku":"884486306500","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"TRUE VIOLET \/ H19","offer_id":46858891428093,"sku":"884486306517","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"GOLDEN GINGER \/ H15","offer_id":46858891297021,"sku":"657201051180","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"RED VIOLET \/ H20","offer_id":46858891493629,"sku":"884486306524","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"BLACK ONYX \/ H21","offer_id":46858891526397,"sku":"884486306531","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"BLACK SAPPHIRE \/ H22","offer_id":46858891559165,"sku":"884486306548","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"BLACK PLUM \/ H23","offer_id":46858891591933,"sku":"884486306555","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"SOFT AUBURN \/ H5","offer_id":46858891657469,"sku":"657201051111","price":8.98,"currency_code":"CAD","in_stock":true},{"title":"COPPER \/ NA","offer_id":46858891886845,"sku":"657201051043","price":7.98,"currency_code":"CAD","in_stock":true},{"title":"RED \/ NA","offer_id":46858891952381,"sku":"657201051029","price":7.98,"currency_code":"CAD","in_stock":true},{"title":"MAGENTA \/ NA","offer_id":46858891919613,"sku":"657201051012","price":7.98,"currency_code":"CAD","in_stock":true},{"title":"ASH BLONDE \/ NA","offer_id":46858891821309,"sku":"657201051203","price":7.98,"currency_code":"CAD","in_stock":true},{"title":"GOLDEN BLONDE \/ NA","offer_id":46858891854077,"sku":"657201051210","price":7.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_1f2383df-5898-4948-b0a7-e85cf8f768a4.webp?v=1780515566","url":"https:\/\/bswbeautyca.com\/products\/loreal-excellence-hicolor","provider":"BSW BEAUTY CANADA","version":"1.0","type":"link"}