{"product_id":"copy-of-clairol-professional-soy4plex-pure-white-creme-hair-color-developer-20-volume-professional-grade-hair-color","title":"CLAIROL PROFESSIONAL PURE WHITE CREME HAIR COLOR DEVELOPER 40 VOLUME 16oz - PROFESSIONAL GRADE HAIR COLOR","description":"\u003ch2 data-path-to-node=\"2\"\u003e\u003cstrong data-path-to-node=\"2\" data-index-in-node=\"0\"\u003eClairol Professional Pure White 40 Volume Developer - Professional Grade Hair Color\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 data-path-to-node=\"3\"\u003e\u003cstrong data-path-to-node=\"3\" data-index-in-node=\"0\"\u003e✨ WHAT IT IS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"3\"\u003e \u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003eAchieve the ultimate lift and vibrant results with the \u003cstrong data-path-to-node=\"4\" data-index-in-node=\"55\"\u003eCLAIROL PROFESSIONAL pure white 40\u003c\/strong\u003e volume crème developer.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003eThis high-potency formula is an essential component for achieving a \u003cstrong data-path-to-node=\"4\" data-index-in-node=\"182\"\u003eProfessional Grade Hair Color\u003c\/strong\u003e finish, especially when maximum lightening is required.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003eFeaturing a smooth, creamy texture, it is designed to mix effortlessly with permanent hair colors and toners.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003eWhether you are working with powder, liquid, or gel lighteners, \u003cstrong data-path-to-node=\"4\" data-index-in-node=\"442\"\u003eCLAIROL PROFESSIONAL pure white 40\u003c\/strong\u003e ensures a consistent and even application every time.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003eAs a trusted choice for a \u003cstrong data-path-to-node=\"4\" data-index-in-node=\"557\"\u003eProfessional Grade Hair Color\u003c\/strong\u003e routine, it provides the controlled application needed for bowl-and-brush or bottle techniques, delivering professional results for naturally dark hair.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003e \u003c\/p\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cstrong data-path-to-node=\"6\" data-index-in-node=\"0\"\u003e🗝️ KEY FEATURES\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cstrong data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003eMaximum Lifting Power\u003c\/strong\u003e: \u003cstrong data-path-to-node=\"7,0,0\" data-index-in-node=\"23\"\u003eCLAIROL PROFESSIONAL pure white 40\u003c\/strong\u003e is the go-to choice for achieving the highest level of lift in a single process.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,1,0\"\u003e\u003cstrong data-path-to-node=\"7,1,0\" data-index-in-node=\"0\"\u003eVersatile Application\u003c\/strong\u003e: A premier \u003cstrong data-path-to-node=\"7,1,0\" data-index-in-node=\"33\"\u003eProfessional Grade Hair Color\u003c\/strong\u003e developer that works perfectly with all Clairol Professional permanent color and toner lines.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cstrong data-path-to-node=\"7,2,0\" data-index-in-node=\"0\"\u003eEffortless Mixing\u003c\/strong\u003e: The smooth consistency of \u003cstrong data-path-to-node=\"7,2,0\" data-index-in-node=\"45\"\u003eCLAIROL PROFESSIONAL pure white 40\u003c\/strong\u003e allows for easy mixing and precise, drip-free application.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,3,0\"\u003e\u003cstrong data-path-to-node=\"7,3,0\" data-index-in-node=\"0\"\u003eReliable Consistency\u003c\/strong\u003e: Designed to help deliver uniform color results, making it a staple for any \u003cstrong data-path-to-node=\"7,3,0\" data-index-in-node=\"97\"\u003eProfessional Grade Hair Color\u003c\/strong\u003e setup.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,4,0\"\u003e\u003cstrong data-path-to-node=\"7,4,0\" data-index-in-node=\"0\"\u003ePro-Grade Quality\u003c\/strong\u003e: Engineered for professional-use results, ensuring that even the most ambitious lightening projects are handled with precision.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 data-path-to-node=\"9\"\u003e\u003cstrong data-path-to-node=\"9\" data-index-in-node=\"0\"\u003e📝 HOW TO USE\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003col start=\"1\" data-path-to-node=\"10\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,0,0\"\u003e\u003cstrong data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"\u003eMix\u003c\/strong\u003e: Combine \u003cstrong data-path-to-node=\"10,0,0\" data-index-in-node=\"13\"\u003eCLAIROL PROFESSIONAL pure white 40\u003c\/strong\u003e with your compatible permanent hair color or lightener according to the specific package instructions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,1,0\"\u003e\u003cstrong data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"\u003eApply\u003c\/strong\u003e: Use a bowl-and-brush or bottle for even distribution. This step is vital for a successful \u003cstrong data-path-to-node=\"10,1,0\" data-index-in-node=\"97\"\u003eProfessional Grade Hair Color\u003c\/strong\u003e transformation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,2,0\"\u003e\u003cstrong data-path-to-node=\"10,2,0\" data-index-in-node=\"0\"\u003eProcess\u003c\/strong\u003e: Carefully monitor the hair during the lightening process. \u003cstrong data-path-to-node=\"10,2,0\" data-index-in-node=\"67\"\u003eCLAIROL PROFESSIONAL pure white 40\u003c\/strong\u003e provides rapid lift, so professional timing is essential.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"10,3,0\"\u003e\u003cstrong data-path-to-node=\"10,3,0\" data-index-in-node=\"0\"\u003eRinse\u003c\/strong\u003e: Once the desired level is achieved, rinse thoroughly and treat the hair with a nourishing post-color conditioner.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 data-path-to-node=\"12\"\u003e\u003cstrong data-path-to-node=\"12\" data-index-in-node=\"0\"\u003e🧪 INGREDIENTS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-path-to-node=\"13\"\u003eWater (Aqua\/Eau), Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Laureth-23, Steareth-21, Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, Styrene\/VP Copolymer, PPG-1 Trideceth-6, Etidronic Acid.\u003c\/p\u003e","brand":"CLAIROL","offers":[{"title":"16oz","offer_id":45656306221309,"sku":"070018114433","price":5.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/clairol-professional-pure-white-40-vol-creme-developer-professional-grade-hair-color-473ml.webp?v=1776971390","url":"https:\/\/bswbeautyca.com\/products\/copy-of-clairol-professional-soy4plex-pure-white-creme-hair-color-developer-20-volume-professional-grade-hair-color","provider":"BSW BEAUTY CANADA","version":"1.0","type":"link"}