{"title":"AS I AM - Born curly 4 items","description":"","products":[{"product_id":"as-i-am-born-curly-aloe-shampoo-wash","title":"AS I AM BORN CURLY BABY SHAMPOO \u0026 BODY WASH 8oz","description":"\u003cp\u003eAs I Am Born Curly Baby Shampoo \u0026amp; Body Wash is a gentle, sulfate-free cleanser designed for delicate hair and skin.\u003c\/p\u003e\n\u003cp\u003eInfused with Aloe Vera and Vanilla Extract, this dual-purpose formula cleanses, hydrates, and detangles while maintaining moisture balance for soft, healthy curls and skin.\u003c\/p\u003e\n\u003cp\u003ePerfect for babies and sensitive scalps, it provides a soothing cleansing experience from head to toe.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003cbr\u003e• Gently cleanses hair and skin  \u003cbr\u003e• Helps detangle curls  \u003cbr\u003e• Provides deep hydration  \u003cbr\u003e• Improves scalp moisture and health  \u003cbr\u003e• Ideal for babies and sensitive skin  \u003c\/p\u003e\n\u003ch1 data-section-id=\"37dwvw\" data-start=\"2051\" data-end=\"2068\"\u003eHow to use:\u003c\/h1\u003e\n\u003cdiv class=\"relative w-full mt-4 mb-1\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"h-full min-h-0 min-w-0\"\u003e\n\u003cdiv class=\"h-full min-h-0 min-w-0\"\u003e\n\u003cdiv class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\"\u003e\n\u003cdiv class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\"\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"relative z-0 flex max-w-full\"\u003e\n\u003cdiv id=\"code-block-viewer\" dir=\"ltr\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch ͼ5 ͼj\"\u003e\n\u003cdiv class=\"cm-scroller\"\u003e\n\u003cpre class=\"cm-content q9tKkq_readonly m-0\"\u003e\u003ccode\u003e\u003cspan\u003eApply to wet hair and skin.  \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eGently massage into scalp and body, then rinse thoroughly.  \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRepeat if needed.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/code\u003e\u003c\/pre\u003e\n\u003ch1\u003eIngredients:\u003c\/h1\u003e\n\u003cpre class=\"cm-content q9tKkq_readonly m-0\"\u003e\u003ccode\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/code\u003e\u003c\/pre\u003e\n\u003cp\u003eAqua\/Water\/Eau, Disodium Cocoamphodipropionate, Polyquaternium-10, Vanilla Planifolia Fruit Extract, Copper Tripeptide-1, Aloe Barbadensis Leaf Juice Powder, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Citric Acid, Caprylyl Glycol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Fragrance\/Parfum.\u003c\/p\u003e\n\u003cpre class=\"cm-content q9tKkq_readonly m-0\"\u003e\u003ccode\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/code\u003e\u003c\/pre\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":47425278476541,"sku":"858380035460","price":9.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_ca6223fe-d035-48ac-ac5e-368bd0646787.webp?v=1779556439"},{"product_id":"as-i-am-born-curly-argan-curl-defining-jelly","title":"AS I AM BORN CURLY CURL DEFINING JELLY 8oz","description":"\u003cp\u003eAs I Am Born Curly Curl Defining Jelly is a lightweight styling gel designed to define curls, reduce frizz, and provide soft, flexible hold.\u003c\/p\u003e\n\u003cp\u003eFormulated with Glycerin and Jamaican Black Castor Oil, this jelly helps maintain moisture while enhancing curl definition and durability without stiffness or buildup.\u003c\/p\u003e\n\u003cp\u003ePerfect for natural curls and coils, it delivers long-lasting definition while keeping hair hydrated, smooth, and manageable.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003cbr\u003e• Defines curls and enhances natural texture  \u003cbr\u003e• Provides soft, flexible hold  \u003cbr\u003e• Helps reduce frizz  \u003cbr\u003e• Improves moisture retention  \u003cbr\u003e• Ideal for curly and coily hair types  \u003c\/p\u003e\n\u003ch1 data-section-id=\"37dwvw\" data-start=\"1947\" data-end=\"1964\"\u003eHow to use:\u003c\/h1\u003e\n\u003cdiv class=\"relative w-full mt-4 mb-1\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"h-full min-h-0 min-w-0\"\u003e\n\u003cdiv class=\"h-full min-h-0 min-w-0\"\u003e\n\u003cdiv class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\"\u003e\n\u003cdiv class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\"\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"relative z-0 flex max-w-full\"\u003e\n\u003cdiv id=\"code-block-viewer\" dir=\"ltr\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch ͼ5 ͼj\"\u003e\n\u003cdiv class=\"cm-scroller\"\u003e\n\u003cpre class=\"cm-content q9tKkq_readonly m-0\"\u003e\u003ccode\u003e\u003cspan\u003eApply a small amount to clean, very damp hair.  \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDistribute evenly section by section.  \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStyle as desired or allow to air dry.  \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTo refresh curls, lightly mist hair and reapply as needed.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/code\u003e\u003c\/pre\u003e\n\u003ch1 data-section-id=\"37dwvw\" data-start=\"1947\" data-end=\"1964\"\u003eIngredients:\u003c\/h1\u003e\n\u003cp\u003eAqua\/Water\/Eau, Glycerin, Betaine, Pectin, Xanthan Gum, Hydroxyethylcellulose, Ricinus Communis (Castor) Seed Oil, Piroctone Olamine, Citric Acid, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Sucrose, Polysorbate 60, Fragrance\/Parfum, Citronellol, Geraniol.\u003c\/p\u003e\n\u003cpre class=\"cm-content q9tKkq_readonly m-0\"\u003e\u003ccode\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/code\u003e\u003c\/pre\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":47425280180477,"sku":"858380035439","price":9.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_7f67b4d0-fefa-468c-af49-91ad7794c9f9.webp?v=1779556455"},{"product_id":"as-i-am-born-curly-argan-leave-in-conditioner","title":"AS I AM BORN CURLY LEAVE-IN CONDITIONER 8oz","description":"\u003cp\u003eAs I Am Born Curly Leave-In Conditioner is a lightweight, moisturizing formula designed to hydrate, detangle, and strengthen curly and textured hair.\u003c\/p\u003e\n\u003cp\u003eThis leave-in conditioner helps reduce breakage, improve manageability, and enhance softness while maintaining natural curl definition. Infused with nourishing ingredients like Coconut Oil, Argan Oil, and Calendula, it supports scalp health and delivers lasting moisture.\u003c\/p\u003e\n\u003cp\u003ePerfect for daily use, it leaves hair smooth, hydrated, and easy to style without buildup.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003cbr\u003e• Deep hydration and moisture retention  \u003cbr\u003e• Helps detangle and reduce breakage  \u003cbr\u003e• Improves hair strength and elasticity  \u003cbr\u003e• Enhances softness and shine  \u003cbr\u003e• Ideal for curly and coily hair types  \u003c\/p\u003e\n\u003ch1\u003eHow to use:\u003c\/h1\u003e\n\u003cdiv class=\"relative w-full mt-4 mb-1\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"h-full min-h-0 min-w-0\"\u003e\n\u003cdiv class=\"h-full min-h-0 min-w-0\"\u003e\n\u003cdiv class=\"border border-token-border-light border-radius-3xl corner-superellipse\/1.1 rounded-3xl\"\u003e\n\u003cdiv class=\"h-full w-full border-radius-3xl bg-token-bg-elevated-secondary corner-superellipse\/1.1 overflow-clip rounded-3xl lxnfua_clipPathFallback\"\u003e\n\u003cdiv class=\"relative\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"relative z-0 flex max-w-full\"\u003e\n\u003cdiv id=\"code-block-viewer\" dir=\"ltr\" class=\"q9tKkq_viewer cm-editor z-10 light:cm-light dark:cm-light flex h-full w-full flex-col items-stretch ͼ5 ͼj\"\u003e\n\u003cdiv class=\"cm-scroller\"\u003e\n\u003cpre class=\"cm-content q9tKkq_readonly m-0\"\u003e\u003ccode\u003e\u003cspan\u003eApply a small amount to clean, damp hair.  \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWork through evenly and detangle using fingers or a wide-tooth comb.  \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStyle as desired or allow hair to air dry.  \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eUse daily or as needed to refresh curls.\u003c\/span\u003e\u003c\/code\u003e\u003c\/pre\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003ch1\u003eIngredients:\u003c\/h1\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Linum Usitatissimum (Linseed) Seed Extract, Calendula Officinalis Flower Extract, Copper Tripeptide-1, Argania Spinosa Kernel Oil, Phytosterols, Brassicamidopropyl Dimethylamine, Glyceryl Stearate, Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, PPG-1 Trideceth-6, Lactic Acid, Caprylyl Glycol, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Fragrance\/Parfum, Citronellol, Geraniol.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":47425280213245,"sku":"858380035453","price":9.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_8a06d7d7-186e-432d-b31c-efc875b39fd0.webp?v=1779556471"},{"product_id":"as-i-am-born-curly-avocado-shea-cowash","title":"AS I AM BORN CURLY COWASH CLEANSING CONDITIONER 8oz","description":"\u003cp\u003eAs I Am Born Curly Cowash is a gentle cleansing conditioner designed to cleanse and hydrate curls without stripping natural oils.\u003c\/p\u003e\n\u003cp\u003eThis co-wash formula removes impurities while maintaining moisture, leaving hair soft, manageable, and healthy-looking. Perfect for curly and coily hair types, it helps preserve natural curl patterns while improving overall scalp health.\u003c\/p\u003e\n\u003cp\u003eInfused with nourishing ingredients like Coconut Oil, Shea Butter, and Avocado Oil, it supports hydration, softness, and shine.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003cbr\u003e• Gently cleanses without drying  \u003cbr\u003e• Moisturizes and softens curls  \u003cbr\u003e• Helps maintain natural curl pattern  \u003cbr\u003e• Supports healthy scalp  \u003cbr\u003e• Ideal for regular use between shampoos  \u003c\/p\u003e\n\u003cp\u003ePerfect for curly, coily, and textured hair types.\u003c\/p\u003e\n\u003ch2\u003eHOW TO USE\u003c\/h2\u003e\n\u003cp\u003eApply a generous amount to wet hair.  \u003cbr\u003eMassage into scalp and work through curls using fingers or a wide-tooth comb.  \u003cbr\u003eRinse thoroughly and repeat if needed.\u003c\/p\u003e\n\u003ch2\u003eINGREDIENTS\u003c\/h2\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Cetrimonium Chloride, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Phytosterols, Brassicamidopropyl Dimethylamine, Butyrospermum Parkii (Shea) Butter, Glyceryl Stearate, Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, PPG-1 Trideceth-6, Lactic Acid, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Potassium Chloride, Fragrance\/Parfum.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":47425280246013,"sku":"858380035446","price":9.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_b4e3b95d-43de-465f-bc61-0b743aa3a493.webp?v=1779556488"}],"url":"https:\/\/bswbeautyca.com\/collections\/as-i-am-born-curly-4-items.oembed","provider":"BSW BEAUTY CANADA","version":"1.0","type":"link"}