{"title":"20261120\/EAELY BF\/AS I AM","description":null,"products":[{"product_id":"as-i-am-coconut-co-wash-cleansing-conditioner","title":"AS I AM CLASSIC COCONUT COWASH CLEANSING CREME CONDITIONER 16oz","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eEnjoy a Fresh New Start.\u003c\/strong\u003e\u003cstrong\u003eRemove Product Residue.\u003c\/strong\u003e\u003cstrong\u003ePreserve Moisture.\u003c\/strong\u003e\n\u003cp id=\"n70\" class=\"edit\"\u003eYou already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.\u003c\/p\u003e\n\u003cp id=\"n71\" class=\"edit\"\u003eThis cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli id=\"n102\"\u003eWet hair thoroughly\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n103\"\u003eRub a liberal amount within palms and distribute throughout hair\u003c\/li\u003e\n\u003cli id=\"n104\"\u003eWork product through hair and massage scalp with fingertips as you would a conventional shampoo\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n105\"\u003eCarefully detangle hair with a wide-tooth comb\u003c\/li\u003e\n\u003cli id=\"n106\"\u003eRinse well\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n107\"\u003eRepeat only if necessary to remove excessive product build up or for further scalp cleansing.\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli id=\"n108\"\u003eFollow with conditioning. Use either As I Am\u003cspan class=\"trademark\" id=\"n109\"\u003e®\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eHydration Elation\u003cspan class=\"trademark\" id=\"n110\"\u003e®\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eIntensive Conditioning Treatment or As I Am\u003cspan class=\"trademark\" id=\"n111\"\u003e®\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eLeave-In Conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"edit\"\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp class=\"edit\"\u003eAQUA\/WATER\/EAU, CETYL ALCOHOL, CETRIMONIUM CHLORIDE, COCOS NUCIFERA (COCONUT) OIL, RICINUS COMMUNIS (CASTOR) SEED OIL, COCOS NUCIFERA (COCONUT) FRUIT POWDER, CITRUS RETICULATA (TANGERINE) FRUIT EXTRACT, PHYTOSTEROLS, PEG-40 CASTOR OIL, CETEARYL ALCOHOL,, STEARALKONIUM CHLORIDE, SERENOA SERRULATA FRUIT EXTRACT, QUATERNIUM-18, PROPYLENE GLYCOL, C12-15 ALKYL LACTATE, FRAGRANCE\/PARFUM (LIMONENE), POTASSIUM SORBATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, CAPRYLIC\/CAPRIC TRIGLYCERIDE, ABIES BALSAMEA (BALSAM CANADA) RESIN, POTASSIUM CHLORIDE\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"AS I AM","offers":[{"title":"16oz","offer_id":45656082415869,"sku":"858380002141","price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_4dbbf836-815b-4f8e-9a7f-d502b9923e95.webp?v=1771777518"},{"product_id":"as-i-am-detangling-conditioner-leave-in-releaser","title":"AS I AM CLASSIC DETANGLING CONDITIONER LEAVE-IN RELEASER 8oz","description":"\u003ch3 data-start=\"195\" data-end=\"264\"\u003e\u003cstrong data-start=\"199\" data-end=\"264\"\u003eMoisture-Rich Detangler – Smoothes \u0026amp; Softens for Easy Styling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"266\" data-end=\"636\"\u003eMake wash day easier with this rich detangling treatment designed to smooth and soften natural-textured hair. Ideal for coils, curls, and waves, this creamy formula helps gently release tangles and knots, making combing and styling more manageable. Infused with shea butter, coconut oil, and hydrolyzed keratin, it leaves hair feeling soft, hydrated, and ready to style.\u003c\/p\u003e\n\u003ch4 data-start=\"638\" data-end=\"660\"\u003e\u003cstrong data-start=\"643\" data-end=\"660\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"662\" data-end=\"1119\"\u003e\n\u003cli data-start=\"662\" data-end=\"752\"\u003e\n\u003cp data-start=\"664\" data-end=\"752\"\u003e\u003cstrong data-start=\"664\" data-end=\"685\"\u003eEases Detangling:\u003c\/strong\u003e Helps loosen knots and tangles to reduce breakage during combing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"753\" data-end=\"856\"\u003e\n\u003cp data-start=\"755\" data-end=\"856\"\u003e\u003cstrong data-start=\"755\" data-end=\"777\"\u003eHydrating Formula:\u003c\/strong\u003e Infused with emollients and conditioning agents for soft, manageable strands\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"857\" data-end=\"938\"\u003e\n\u003cp data-start=\"859\" data-end=\"938\"\u003e\u003cstrong data-start=\"859\" data-end=\"887\"\u003eIdeal for Textured Hair:\u003c\/strong\u003e Works well on coils, curls, and thick, damp hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"939\" data-end=\"1036\"\u003e\n\u003cp data-start=\"941\" data-end=\"1036\"\u003e\u003cstrong data-start=\"941\" data-end=\"958\"\u003eSmooth Glide:\u003c\/strong\u003e Supports comb-through with fingers, wide-tooth combs, or detangling brushes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1037\" data-end=\"1119\"\u003e\n\u003cp data-start=\"1039\" data-end=\"1119\"\u003e\u003cstrong data-start=\"1039\" data-end=\"1062\"\u003eMoisture Retention:\u003c\/strong\u003e Helps maintain hydration while prepping hair for styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1121\" data-end=\"1141\"\u003e\u003cstrong data-start=\"1126\" data-end=\"1141\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003col data-start=\"1143\" data-end=\"1519\"\u003e\n\u003cli data-start=\"1143\" data-end=\"1230\"\u003e\n\u003cp data-start=\"1146\" data-end=\"1230\"\u003eCleanse hair with your preferred gentle cleanser. Leave hair wet—do not towel dry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1231\" data-end=\"1313\"\u003e\n\u003cp data-start=\"1234\" data-end=\"1313\"\u003eApply a quarter-sized amount to palms and distribute evenly from root to tip.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1314\" data-end=\"1438\"\u003e\n\u003cp data-start=\"1317\" data-end=\"1438\"\u003eDetangle in sections using a wide-tooth comb, flexible brush, or your fingers, starting at the ends and working upward.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1439\" data-end=\"1487\"\u003e\n\u003cp data-start=\"1442\" data-end=\"1487\"\u003eAdd more product if needed. Do not overuse.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1488\" data-end=\"1519\"\u003e\n\u003cp data-start=\"1491\" data-end=\"1519\"\u003eProceed to style as desired.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":45656085135613,"sku":"858380002202","price":17.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_1a37dc8d-99a2-4c0b-8e52-a1e79eadf4a4.jpg?v=1764004723"},{"product_id":"as-i-am-twist-defining-cream","title":"AS I AM CLASSIC TWIST DEFINING CREAM 8oz","description":"\u003ch3 data-start=\"232\" data-end=\"304\"\u003e\u003cstrong data-start=\"236\" data-end=\"304\"\u003eSmoothing Styling Cream – Flexible Hold \u0026amp; Shine for Sleek Styles\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"306\" data-end=\"733\"\u003eAchieve smooth, polished looks with this lightweight styling cream, perfect for taming edges, defining parts, and finishing your favorite styles. Made with a blend of nourishing oils and butters—including almond oil, shea butter, and cocoa seed butter—this gentle formula helps maintain softness and shine without flaking or stiffness. Ideal for natural, textured hair, it supports a sleek finish with flexible, touchable hold.\u003c\/p\u003e\n\u003ch4 data-start=\"735\" data-end=\"757\"\u003e\u003cstrong data-start=\"740\" data-end=\"757\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"759\" data-end=\"1179\"\u003e\n\u003cli data-start=\"759\" data-end=\"836\"\u003e\n\u003cp data-start=\"761\" data-end=\"836\"\u003e\u003cstrong data-start=\"761\" data-end=\"792\"\u003eFlexible, Lightweight Hold:\u003c\/strong\u003e Controls hair without stiffness or crunch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"837\" data-end=\"927\"\u003e\n\u003cp data-start=\"839\" data-end=\"927\"\u003e\u003cstrong data-start=\"839\" data-end=\"864\"\u003eEdge \u0026amp; Style Control:\u003c\/strong\u003e Ideal for smoothing hairlines, ponytails, and sleek sections\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"928\" data-end=\"1019\"\u003e\n\u003cp data-start=\"930\" data-end=\"1019\"\u003e\u003cstrong data-start=\"930\" data-end=\"966\"\u003eInfused with Natural Emollients:\u003c\/strong\u003e Includes almond oil, shea butter, and cocoa butter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1020\" data-end=\"1092\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1092\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1037\"\u003eSoft Shine:\u003c\/strong\u003e Leaves a subtle, healthy-looking glow on styled hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1093\" data-end=\"1179\"\u003e\n\u003cp data-start=\"1095\" data-end=\"1179\"\u003e\u003cstrong data-start=\"1095\" data-end=\"1120\"\u003eNo Flakes or Buildup:\u003c\/strong\u003e Layers well with other styling products for a clean finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1181\" data-end=\"1201\"\u003e\u003cstrong data-start=\"1186\" data-end=\"1201\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1203\" data-end=\"1393\"\u003eApply a small amount to areas that need control or definition. Use fingers or a brush to smooth into place. Can be used on damp or dry hair, and as a final step after curl creams or stylers.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"edit\" id=\"productbenefits\"\u003e\n\u003ch2 style=\"display: inline; padding: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 26px; color: #807c7a; font-weight: normal; letter-spacing: -1px;\"\u003e\u003cspan style=\"line-height: normal; widows: 1;\"\u003e \u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":45656122818813,"sku":"858380002073","price":23.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/ASIAMCLASSICTWISTDEFININGCREAM8oz.webp?v=1793383027"},{"product_id":"as-i-am-smoothing-gel","title":"AS I AM CLASSIC SMOOTHING GEL PROVIDES MOISTURIZING HOLD \u0026 SHINE 8oz","description":"\u003ch3 data-start=\"188\" data-end=\"259\"\u003e\u003cstrong data-start=\"192\" data-end=\"259\"\u003eSmoothing Styling Cream – Flexible Hold \u0026amp; Shine for Sleek Looks\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"261\" data-end=\"711\"\u003eCreate smooth, polished styles with this gentle styling smoother, perfect for taming edges or defining sleek sections of your look. Unlike traditional gels, this formula is crafted with nutrient-rich oils and butters—including almond oil, shea butter, and cocoa seed butter—to support hydration, softness, and shine. Whether you're smoothing your hairline or adding definition, this styling cream offers lightweight hold without flaking or harshness.\u003c\/p\u003e\n\u003ch4 data-start=\"713\" data-end=\"735\"\u003e\u003cstrong data-start=\"718\" data-end=\"735\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"737\" data-end=\"1191\"\u003e\n\u003cli data-start=\"737\" data-end=\"829\"\u003e\n\u003cp data-start=\"739\" data-end=\"829\"\u003e\u003cstrong data-start=\"739\" data-end=\"757\"\u003eFlexible Hold:\u003c\/strong\u003e Helps keep hair in place while maintaining softness and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"830\" data-end=\"909\"\u003e\n\u003cp data-start=\"832\" data-end=\"909\"\u003e\u003cstrong data-start=\"832\" data-end=\"854\"\u003eSmooths \u0026amp; Defines:\u003c\/strong\u003e Ideal for edges, ponytails, or polished finish areas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"910\" data-end=\"1019\"\u003e\n\u003cp data-start=\"912\" data-end=\"1019\"\u003e\u003cstrong data-start=\"912\" data-end=\"939\"\u003eNourishing Ingredients:\u003c\/strong\u003e Formulated with natural oils and butters to support a healthy-looking texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1020\" data-end=\"1094\"\u003e\n\u003cp data-start=\"1022\" data-end=\"1094\"\u003e\u003cstrong data-start=\"1022\" data-end=\"1039\"\u003eShiny Finish:\u003c\/strong\u003e Enhances styles with a subtle, natural-looking sheen\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1095\" data-end=\"1191\"\u003e\n\u003cp data-start=\"1097\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1097\" data-end=\"1117\"\u003eFlake-Resistant:\u003c\/strong\u003e Works well layered over curl definers or creams to reduce product flaking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1193\" data-end=\"1213\"\u003e\u003cstrong data-start=\"1198\" data-end=\"1213\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1215\" data-end=\"1428\"\u003eApply a small amount to areas where control is needed, such as edges or the crown. Use fingers or a soft brush to smooth and shape as desired. Can also be used after styling products to refine and finish the look.\u003c\/p\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":45656122327293,"sku":"858380002080","price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/ASIAMCLASSICSMOOTHINGGELPROVIDESMOISTURIZINGHOLD_SHINE8oz.webp?v=1793383204"},{"product_id":"as-i-am-moisture-milk","title":"AS I AM CLASSIC MOISTURE MILK DAILY HAIR REVITALIZER 8oz","description":"\u003ch3 data-start=\"197\" data-end=\"263\"\u003e\u003cstrong data-start=\"201\" data-end=\"263\"\u003eMoisture Milk Leave-In – Daily Hydration for Curls \u0026amp; Coils\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"265\" data-end=\"613\"\u003eGive dry curls a refreshing dose of moisture with this rich, creamy leave-in. Formulated with nourishing natural oils and butters—like almond oil, shea butter, and cocoa seed butter—this daily moisturizer softens, smooths, and helps maintain healthy-looking curls and coils. Ideal for restoring manageability, shine, and softness between wash days.\u003c\/p\u003e\n\u003ch4 data-start=\"615\" data-end=\"637\"\u003e\u003cstrong data-start=\"620\" data-end=\"637\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"639\" data-end=\"1064\"\u003e\n\u003cli data-start=\"639\" data-end=\"716\"\u003e\n\u003cp data-start=\"641\" data-end=\"716\"\u003e\u003cstrong data-start=\"641\" data-end=\"661\"\u003eDaily Hydration:\u003c\/strong\u003e Helps replenish moisture for thirsty curls and coils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"717\" data-end=\"794\"\u003e\n\u003cp data-start=\"719\" data-end=\"794\"\u003e\u003cstrong data-start=\"719\" data-end=\"741\"\u003eSoftening Formula:\u003c\/strong\u003e Leaves hair touchable and smooth without heaviness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"795\" data-end=\"890\"\u003e\n\u003cp data-start=\"797\" data-end=\"890\"\u003e\u003cstrong data-start=\"797\" data-end=\"820\"\u003eNatural Emollients:\u003c\/strong\u003e Enriched with almond oil, jojoba oil, shea butter, and cocoa butter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"891\" data-end=\"990\"\u003e\n\u003cp data-start=\"893\" data-end=\"990\"\u003e\u003cstrong data-start=\"893\" data-end=\"925\"\u003eHelps with Product Layering:\u003c\/strong\u003e Use after curl definers to enhance softness and reduce flaking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"991\" data-end=\"1064\"\u003e\n\u003cp data-start=\"993\" data-end=\"1064\"\u003e\u003cstrong data-start=\"993\" data-end=\"1021\"\u003eLightweight \u0026amp; Versatile:\u003c\/strong\u003e Great for everyday use on dry or damp hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1066\" data-end=\"1086\"\u003e\u003cstrong data-start=\"1071\" data-end=\"1086\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1088\" data-end=\"1323\"\u003eApply as needed—use a small amount for light hydration or more for thicker, drier textures. Smooth through damp or dry hair from roots to ends. Ideal as a follow-up to styling creams or custards to soften and refine your finished look.\u003c\/p\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":45656122228989,"sku":"858380002035","price":28.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_ae3ee5e1-acc3-4dc8-806d-061f05d947de.jpg?v=1764004727"},{"product_id":"as-i-am-so-much-moisture","title":"AS I AM CLASSIC SO MUCH MOISTURE HYDRATING LOTION 8oz","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA modern customized glycerin-infused moisturizer for severely dehydrated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNatural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture!\u003c\/span\u003e\u003cspan class=\"trademark\"\u003eTM\u003c\/span\u003e\u003cspan\u003e is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor undefined textured styling,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhen coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003ePump into palms and gently massage throughout clean, conditioned hair\u003c\/li\u003e\n\u003cli\u003eApply on hair nearest the scalp to\n\u003cul\u003e\n\u003cli\u003eEase lifting with styling pick\u003c\/li\u003e\n\u003cli\u003eAdd lots of fullness\u003c\/li\u003e\n\u003cli\u003eDiscourage shrinkage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eCan be re-applied daily or whenever needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor moisturizing coil-defined styles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eCleanse with one of the As I Am\u003cspan class=\"trademark\"\u003e®\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ecleansers and apply As I Am® Leave-In Conditioner\u003c\/li\u003e\n\u003cli\u003eDistribute a small amount of So Much Moisture! TM throughout hair\u003c\/li\u003e\n\u003cli\u003eProceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.\u003c\/li\u003e\n\u003cli\u003eFor daily use, refrain from over-applying if your desire is to retain coil definition.\u003c\/li\u003e\n\u003cli\u003eIf hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAQUA\/WATER\/EAU, GLYCERIN, ALOE BARBADENSIS LEAF EXTRACT, SODIUM BENZOATE, POTASSIUM SORBATE, ERYTHORBIC ACID, CITRIC ACID, ROYAL JELLY, GLUCOSE, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER EXTRACT, PHENOXYETHANOL, EQUISETUM ARVENSE EXTRACT, GLYCERIN, URTICA DIOICA (NETTLE) LEAF EXTRACT, PHENOXYETHANOL, SALVIA OFFICINALIS (SAGE) LEAF EXTRACT, PHENOXYETHANOL, CITRUS GRANDIS (GRAPEFRUIT) FRUIT EXTRACT, PHENOXYETHANOL, CETYL ALCOHOL, CETERAYL ALCOHOL, BEHENTRIMONIUM METHOSULFATE, SODIUM CHLORIDE, LACTOPEROXIDASE, GLUCOSE OXIDASE, FRAGRANCE\/PARFUM (LIMONENE), POTASSIUM SORBATE, DIMETHYL STEARAMINE\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":45656122753277,"sku":"858380002196","price":18.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_084489aa-ac7c-4026-818c-cb3fffa9bab8.webp?v=1774370316"},{"product_id":"as-i-am-cocoshea-spray","title":"AS I AM CLASSIC COCOSHEA SPRAY MOISTURIZER 4oz","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eDelight for Your Coils and Curls.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNatural textured hair likes nothing better than rich conditioners produced by nature.\u003cbr\u003eCoconut Oil and African Shea Butter are sure favorites!\u003cbr\u003eCoconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine.\u003cbr\u003eAnd who doesn't adore Shea Butter?\u003cbr\u003eBoth oils, however, can be a bit challenging to soften and work into the hair.\u003cbr\u003eNow, via the wonders of submicron technology, a most beautiful blend of these rich emollients can now be sprayed on or easily massaged in.\u003cbr\u003eOh, how special!\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eSpray into palms and massage into hair. \u003c\/li\u003e\n\u003cli\u003eMay be used as a leave in treatment, as a companion product for twisting, or for general daily hair care and maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAQUA\/WATER\/EAU, COCOS NUCIFERA (COCONUT) OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, GLYCERIN, CETEARETH-25, LAURETH-23, POTASSIUM SORBATE, TBHQ, FRAGRANCE\/PARFUM (ANISYL ALCOHOL, COUMARIN, LIMONENE), PHENOXYETHANOL, CAPRYLYL GLYCOL\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"AS I AM","offers":[{"title":"4oz","offer_id":45656082907389,"sku":"858380002028","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_20b49551-4f15-4ed5-9a96-8d1ea1b32fb0.jpg?v=1764004728"},{"product_id":"as-i-am-cocoshea-whip-styling-cream","title":"AS I AM CLASSIC COCOSHEA WHIP ULTRA LIGHT HYDRATING \u0026 STYLING CREAM 8oz","description":"\u003cp data-start=\"154\" data-end=\"230\"\u003e\u003cstrong data-start=\"154\" data-end=\"230\"\u003eUltra Light Hydrating \u0026amp; Styling Cream – Weightless Moisture \u0026amp; Definition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"232\" data-end=\"620\"\u003eThis lightweight cream is whipped to the perfect texture for soft hydration and flexible styling. Formulated with a blend of natural emollients like coconut oil, shea butter, and rice bran oil, it helps smooth and moisturize textured hair without weighing it down. Ideal for twist-outs, braid-outs, and everyday hydration, this cream supports defined styles with a soft, touchable finish.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"639\"\u003e\u003cstrong data-start=\"622\" data-end=\"639\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"641\" data-end=\"1052\"\u003e\n\u003cli data-start=\"641\" data-end=\"722\"\u003e\n\u003cp data-start=\"643\" data-end=\"722\"\u003e\u003cstrong data-start=\"643\" data-end=\"669\"\u003eLightweight Hydration:\u003c\/strong\u003e Moisturizes without buildup, perfect for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"723\" data-end=\"802\"\u003e\n\u003cp data-start=\"725\" data-end=\"802\"\u003e\u003cstrong data-start=\"725\" data-end=\"753\"\u003eVersatile Styling Cream:\u003c\/strong\u003e Great for twist-outs, braid-outs, or knot-outs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"882\"\u003e\n\u003cp data-start=\"805\" data-end=\"882\"\u003e\u003cstrong data-start=\"805\" data-end=\"829\"\u003eSoftens and Smooths:\u003c\/strong\u003e Helps improve manageability and adds a soft finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"883\" data-end=\"978\"\u003e\n\u003cp data-start=\"885\" data-end=\"978\"\u003e\u003cstrong data-start=\"885\" data-end=\"913\"\u003eNatural Emollient Blend:\u003c\/strong\u003e Coconut oil, shea butter, and botanicals nourish and condition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"979\" data-end=\"1052\"\u003e\n\u003cp data-start=\"981\" data-end=\"1052\"\u003e\u003cstrong data-start=\"981\" data-end=\"999\"\u003eEasy to Apply:\u003c\/strong\u003e Creamy texture glides smoothly for even distribution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1054\" data-end=\"1069\"\u003e\u003cstrong data-start=\"1054\" data-end=\"1069\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1071\" data-end=\"1248\"\u003e\n\u003cli data-start=\"1071\" data-end=\"1157\"\u003e\n\u003cp data-start=\"1073\" data-end=\"1157\"\u003e\u003cstrong data-start=\"1073\" data-end=\"1089\"\u003eFor Styling:\u003c\/strong\u003e Apply a small amount to each section before twisting or braiding.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1158\" data-end=\"1248\"\u003e\n\u003cp data-start=\"1160\" data-end=\"1248\"\u003e\u003cstrong data-start=\"1160\" data-end=\"1183\"\u003eFor Daily Moisture:\u003c\/strong\u003e Smooth a light amount over hair as needed to soften and refresh.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":45656083726589,"sku":"858380002189","price":24.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/ASIAMCLASSICCOCOSHEAWHIPULTRALIGHTHYDRATING_STYLINGCREAM8oz_94ec1063-d09b-408f-b89f-54deb7b51918.webp?v=1793382898"},{"product_id":"as-i-am-hydration-elation-conditioner","title":"AS I AM HYDRATION ELATION CONDITIONER 8oz","description":"\u003ch2 data-start=\"243\" data-end=\"327\"\u003eAs I Am Hydration Elation Conditioner 8oz – Deep Moisture Treatment for Curls 💧✨\u003c\/h2\u003e\n\u003cp data-start=\"329\" data-end=\"766\"\u003eRevive dry, textured hair with \u003cstrong data-start=\"360\" data-end=\"401\"\u003eAs I Am Hydration Elation Conditioner\u003c\/strong\u003e, an intensive conditioning treatment designed to deeply moisturize curly, coily, and textured hair. Powered by a rich blend of coconut oil, sugar cane extract, shea butter, and vitamin E, this nourishing formula helps restore softness, repair damage, and enhance natural shine. With \u003cstrong data-start=\"685\" data-end=\"696\"\u003eAs I Am\u003c\/strong\u003e, curls feel stronger, smoother, and easier to manage after every use.\u003c\/p\u003e\n\u003ch3 data-start=\"768\" data-end=\"832\"\u003eKey Benefits of \u003cstrong data-start=\"788\" data-end=\"829\"\u003eAs I Am Hydration Elation Conditioner\u003c\/strong\u003e 🌿\u003c\/h3\u003e\n\u003cul data-start=\"834\" data-end=\"1327\"\u003e\n\u003cli data-start=\"834\" data-end=\"901\"\u003e\n\u003cp data-start=\"836\" data-end=\"901\"\u003e💦 \u003cstrong data-start=\"839\" data-end=\"861\"\u003eIntense Hydration:\u003c\/strong\u003e Deeply moisturizes dry, thirsty curls\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"902\" data-end=\"980\"\u003e\n\u003cp data-start=\"904\" data-end=\"980\"\u003e🌀 \u003cstrong data-start=\"907\" data-end=\"929\"\u003eEasier Detangling:\u003c\/strong\u003e Smooths the cuticle to reduce knots and breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"981\" data-end=\"1058\"\u003e\n\u003cp data-start=\"983\" data-end=\"1058\"\u003e💪 \u003cstrong data-start=\"986\" data-end=\"1007\"\u003eStronger Strands:\u003c\/strong\u003e Fortifies weak areas and helps repair split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1059\" data-end=\"1130\"\u003e\n\u003cp data-start=\"1061\" data-end=\"1130\"\u003e✨ \u003cstrong data-start=\"1063\" data-end=\"1082\"\u003eEnhanced Shine:\u003c\/strong\u003e Leaves hair soft, glossy, and healthy-looking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1131\" data-end=\"1239\"\u003e\n\u003cp data-start=\"1133\" data-end=\"1239\"\u003e🌱 \u003cstrong data-start=\"1136\" data-end=\"1161\"\u003eNaturally Nourishing:\u003c\/strong\u003e Formulated with coconut oil, shea butter, sugar cane extract, and vitamin E\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1240\" data-end=\"1327\"\u003e\n\u003cp data-start=\"1242\" data-end=\"1327\"\u003e💚 \u003cstrong data-start=\"1245\" data-end=\"1269\"\u003eCurl-Enhancing Care:\u003c\/strong\u003e Supports definition and manageability for textured hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1329\" data-end=\"1346\"\u003eHow to Use 🧴\u003c\/h3\u003e\n\u003cul data-start=\"1348\" data-end=\"1611\"\u003e\n\u003cli data-start=\"1348\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1350\" data-end=\"1404\"\u003eApply generously to clean, wet hair after shampooing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1405\" data-end=\"1455\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1455\"\u003eDistribute evenly and cover with a plastic cap\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1456\" data-end=\"1533\"\u003e\n\u003cp data-start=\"1458\" data-end=\"1533\"\u003eLeave on for 15–30 minutes (optional hooded dryer for deeper penetration)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1534\" data-end=\"1590\"\u003e\n\u003cp data-start=\"1536\" data-end=\"1590\"\u003eAdd a small amount of water to emulsify and detangle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1591\" data-end=\"1611\"\u003e\n\u003cp data-start=\"1593\" data-end=\"1611\"\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1613\" data-end=\"1781\"\u003ePerfect as a weekly treatment, \u003cstrong data-start=\"1644\" data-end=\"1685\"\u003eAs I Am Hydration Elation Conditioner\u003c\/strong\u003e delivers long-lasting moisture, stronger curls, and visibly healthier hair with every use. 🌿💧\u003c\/p\u003e","brand":"AS I AM","offers":[{"title":"8oz","offer_id":45689987432701,"sku":"858380002059","price":28.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/8904\/files\/1_712c0029-e9d4-45aa-b806-19d1f65d3d55.jpg?v=1769185091"}],"url":"https:\/\/bswbeautyca.com\/collections\/20261120-eaely-bf-as-i-am.oembed","provider":"BSW BEAUTY CANADA","version":"1.0","type":"link"}